Paid Search, Paid Social and Programmatic Performance Media; Amazon Marketing, Google Shopping and Marketplaces; Content Marketing; Influencer Marketing; Acquisition Campaigns; Customer Relationship Management; Personalization; Conversion Rate Optimization/Strategic Testing Platforms.
Performance-Optimized Brand Foundations, Positioning & Architecture; Brand Narrative & Expression; Innovation Planning; Consumer Experience Guidelines; Brand Health Measurement & Optimization.
Branded Response Campaigns; Channel/Customer Profiles, Strategies & Programs; Retail Experience Design; Retail Media; Amazon; Google Shopping & Feeds.
Segmentation & Targeting; Content Optimization; Pricing and Promotions Analytics; Concept & Execution Testing; Marketing Effectiveness & Optimization.