We Deliver the Next
Generation of Performance

William was previously chief executive officer of VSA Partners, the branding and marketing firm known for its leading-edge work on behalf of clients including Google, Nike, AB InBev, Kimberly-Clark, Allstate, Beam Suntory, IBM and McDonald’s. Prior, William was president and chief creative officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe, where he led digital, CRM, retail/commerce and integrated marketing for clients including Procter & Gamble, Coca-Cola, Nestle Purina, United Airlines, Whirlpool and McDonald’s.

As a leader in marketing performance and brand development, William has been honored more than 300 times with major awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards and the Oracle World Retail Award. William has published extensively on branding, marketing, data science and technology in the Harvard Business Review, Wired and Ad Age, and is co-author of the book The Activation Imperative, which launched as Amazon’s #1 New Release in Business Marketing.

Prior to joining Axial1 Performance Science, Scott co-founded Big Chalk Analytics, a full-service data analytics firm delivering advanced analytics solutions for clients including SC Johnson, Unilever, Kellogg’s, Conagra, Constellation Brands, AbbVie, Cargill, Walgreens and many others. Previously, Scott was VP, Global Marketing Research and Analytics (MRA) at Kimberly-Clark, responsible for the 175-person global MRA function and $130MM annual spend. He architected Kimberly-Clark’s analytic capability, tripling marketing ROI and generating hundreds of millions in profit. He introduced behavioral sciences as a foundation for Kimberly-Clark’s marketing & marketing research, and oversaw all tools, methods and processes, including segmentation, copy testing, brand equity, marketing effectiveness, pricing analytics and new product development. Before that, he was Chief Planning and Analytics Officer at Arc Worldwide and a member of the global executive team. He developed the agency’s strategic process, Architecture, and led strategic efforts for brands including P&G, McDonald’s, Disney, General Motors, Capital One, Morgan Stanley, Discover, Miller Brewing, Microsoft, Nintendo and others.

Tony was most recently Executive Vice President, Managing Director of iProspect, one of the world’s leading digital and performance marketing firms. There, he oversaw a portfolio of blue-chip clients including Discover, Humana, General Motors, Cox Communications and Charter Communications, with a focus on digital performance, client operations and business development. Previously Tony was Senior Vice President, General Manager of LeapFrog Online, the digital/performance marketing firm acquired by iProspect in 2017. Prior, Tony was the Vice President of Brand Marketing at Capital One, where he oversaw digital and integrated marketing, brand management, channel development, and advertising/creative/media agency resource selection and management for the Fortune 50 company. Previously, Tony also served as Vice President, Director of Client Service at Leo Burnett’s Arc Worldwide, part of the Publicis Groupe, where he managed integrated marketing and business development for clients including the Walt Disney Company, Starbucks, Morgan Stanley and Hallmark.

Jon brings more than 30 years of customer research, strategy and analytics experience across all forms of qualitative, quantitative and segmentation analytics in over 20 countries for clients including Disney, General Motors, Coca-Cola, Procter & Gamble, Microsoft and Sony.

Jon’s customer behavior focus includes extensive behavioral science experience to uncover leverageable motivations which can be used to help drive more effective communication, innovation and brand strategies.

Jon has a wide breadth of B2C and B2B category experiences across automotive, beverages, personal care, appliances, food, paper products, restaurants, technology, telecom, government, financial services, travel & leisure, cultural institutions, professional associations, healthcare and wellness. Most recently, Jon was a long-term strategic consultant to Kimberly-Clark, leading global segmentation efforts across their entire portfolio of products and categories, spearheading all global Femcare research and planning efforts, and developing custom research tools for exploring consumer journeys.

Dane comes to Axial1 following his global leadership role overseeing the digital transformation of Columbia Sportswear’s ecommerce marketing. As Marketing Director of Ecommerce, Dane helped the 80-year-old retailer double its online business in just over three years by leading the reinvention of their paid acquisition strategy, retail marketing, web presence, SEO, email marketing, affiliate marketing, loyalty program and CRM solutions. Dane also led performance marketing strategy for fashion, lifestyle and mountaineering brands SOREL, prAna and Mountain Hardwear.

Previously, Dane led paid digital strategy at LeapFrog Online (now iProspect) for clients including Allstate, Time Warner Cable, Charter Spectrum, Cox Communications, Terminix and DeVry University. Dane also served as Director of Consumer Growth at Pangea Money Transfer, part of Enova International, leading media, customer acquisition and retention for the global fintech company.

As Head of the Global Digital Marketing Center of Excellence at Cushman & Wakefield, Thea led enterprise-wide digital transformation, overseeing performance marketing, CRO and customer data strategy. She implemented Salesforce Marketing Cloud and Sitecore Content Hub, building connected data frameworks that drove hundreds of millions in attributable revenue while significantly increasing conversion rates and lead velocity.

Previously, as Senior Account Director at LeapFrog Online/iProspect, Thea managed a 20+ member team and eight-figure digital budgets running full-funnel programs for Cox Communications. Her decade-long agency tenure spanned landing page optimization, A/B testing programs, CRM segmentation and audience strategy for clients including Allstate, Discover, Humana, Anthem, DeVry University, Universal Technical Institute and Vonage.

At Axial1, Thea leads the Customer Experience practice — CRO, digital experience strategy, email/CRM and the connected data systems that turn media spend into measurable business outcomes.

Brock has over 20 years of experience creating, extending and maintaining brand systems across channels, platforms and products for top global brands including AT&T, Allstate, Coca-Cola, McDonald’s, Abbott, Cardinal Health, Johnson & Johnson, BP, CME Group, Warner Media, Slack, Motorola, Baker Furniture, Mohawk Fine Papers, Northern Trust, Sappi, Argo Tea and Procter & Gamble. Most recently, Brock was an Associate Partner and Executive Creative Director at VSA Partners, where he led, mentored and managed a talented team of multidisciplinary designers, creating best-in-class creative solutions. His work has been recognized by numerous awards and publications throughout the design industry.

Tony was most recently Associate Partner, Executive Creative Director at VSA Partners, where he creative directed clients including Google, IBM, AB InBev, Kraft, Nike, Allstate, Salesforce, Mack Trucks, Marvin Windows & Doors, CME Group, The Tampa Bay Buccaneers Foundation and many others. Previously, he was Senior Manager of Copywriting at Under Armour, Copy Lead at The Land of Nod (Crate & Barrel) and contributing columnist at the Dayton Daily News. His work can be seen in campaigns online, on TV, in-app, at events and out-of-home — anywhere a brand needs to push their thinking, better define their voice, explore creative ways to stand out and sound more like themselves.