We are a full-service performance marketing firm that utilizes advanced analytics, powered by AI/ML, to optimally activate all drivers and channels of performance for superior outcomes.

While most marketers rely solely on media buying and optimization, we believe there are many more powerful and synergistic axes that can be leveraged to drive performance.

From search and social to commerce and display – across Google, Facebook, Amazon and beyond – our proprietary data-driven analytics enable clients to move from data to insight to performance more effectively and efficiently across the entire path to purchase.

Axial1 - Full-Service Performance Marketing Agency

Our high performing team has built their careers linking advanced analytics, creative content and in-market performance.

Chairman and CEO

William was previously chief executive officer of VSA Partners, the branding and marketing firm known for its leading-edge work on behalf of clients including Google, Nike, AB InBev, Kimberly-Clark, Allstate, Beam Suntory, IBM and McDonald’s.

Prior, William was president and chief creative officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe, where he led digital, CRM, retail and integrated marketing for clients including Procter & Gamble, Coca-Cola, Nestle Purina, United Airlines, Whirlpool and McDonald’s. As a leader in marketing performance and brand development, William has been honored more than 300 times with major awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards and the Oracle World Retail Award.

William has published extensively on branding, marketing, data science and technology in the Harvard Business Review, Wired and Advertising Age, and is co-author of the book The Activation Imperative, which launched as Amazon’s #1 New Release in Business Marketing.

Chief Analytics and Strategy Officer

Prior to joining Axial1 Performance Science, Scott co-founded Big Chalk Analytics, a full-service data analytics firm delivering advanced analytics solutions for clients including SC Johnson, Unilever, Kellogg’s, Conagra, Constellation Brands, AbbVie, Cargill, Walgreens and many others.

Previously Scott was VP, Global Marketing Research and Analytics (MRA) at Kimberly-Clark, responsible for the 175-person global MRA function and $130MM annual spend. He architected Kimberly-Clark’s analytic capability, tripling marketing ROI and generating hundreds of millions in profit. He introduced Behavioral Sciences as a foundation for Kimberly-Clark’s marketing & marketing research and oversaw all tools, methods and processes, including segmentation, copy testing, brand equity, marketing effectiveness, pricing analytics and new product development. Before that, he was chief planning and analytics officer at Arc Worldwide and a member of the global executive team. He developed the agency strategic process, Architecture, and led strategic efforts for brands including P&G, McDonald’s, Disney, General Motors, Capital One, Morgan Stanley, Discover, Miller Brewing, Microsoft, Nintendo and others.

Chief Client Officer

Anthony was most recently executive vice president, managing director of iProspect, one of the world’s leading digital and performance marketing firms. There he oversaw a portfolio of blue-chip clients including Discover, Humana, General Motors, Cox Communications and Charter Communications, with a focus on digital performance, client operations and business development.

Previously Anthony was senior vice president, general manager of Leapfrog Online, the digital/performance marketing firm acquired by iProspect in 2017. Prior, Anthony was the vice president of brand marketing at Capital One, where he oversaw digital and integrated marketing, brand management, channel development, and advertising/creative/media agency resource selection and management for the Fortune 50 company.

Previously Anthony also served as vice president, director of client service at Leo Burnett’s Arc Worldwide, part of the Publicis Groupe, where he managed integrated marketing and business development for clients including the Walt Disney Company, Starbucks, Morgan Stanley and Hallmark.