Axial1 Performance Science, the next-generation performance marketing firm that utilizes advanced analytics powered by AI to deliver superior outcomes, announced its selection as the digital and performance marketing agency of record for AnnuityPath, an independent, widely respected annuity advisor committed to transparent education for people seeking to invest and grow their retirement savings.
Under this partnership, Axial1 will lead AnnuityPath’s paid search, paid social, programmatic media, creative, content and conversion rate optimization. Axial1 will deploy its proprietary advanced analytics-driven methodologies to optimize AnnuityPath’s performance, audience engagement and overall growth by increasing AnnuityPath’s qualified lead volume.
For decades, AnnuityPath has stood out in the financial services landscape for its frank, no-pressure guidance. Their team boasts more than four decades of collective experience in the field, using that expertise to offer impartial advice drawn from a diverse network of top-rated carriers – helping clients navigate a complex annuity marketplace with confidence and clarity.
“We were drawn to AnnuityPath because of their truly differentiated approach to advising in the retirement planning space,” said Axial1 William Rosen. “Their dedication to unbiased, informative, educational guidance that helps people secure the retirement they deserve stands out as a unique organizational reason-for-being. We could not be more excited to bring our analytically driven approach to their brand to help drive not only traffic and engagement, but real business results.”
Axial1 Performance Science’s comprehensive suite of performance-driving offerings include performance analytics and strategy, performance media and growth marketing, performance creative and content, and full-funnel performance activation to empower partners like AnnuityPath to optimize their marketing at every stage of the customer journey.
“We chose Axial1 because of their ability to quickly make an impact on our business by applying their data analytics-driven approach to our performance marketing,” said Leah Brandy, AnnuityPath Managing Partner. “Their advanced analytical rigor and strategic expertise gave us the confidence to expand our digital presence and our team in order to continue serving clients with trust, clarity and transparency.”
About Axial1 Performance Science
Axial1 Performance Science is a next-generation performance marketing firm that utilizes advanced analytics powered by AI to optimally activate all drivers and channels of performance for sustainably superior outcomes. Axial1 helps brands optimize performance across the marketing funnel through unified performance analytics and strategy, performance media and growth marketing, performance creative and content, and full-funnel performance activation.
About AnnuityPath
AnnuityPath is an independent retirement advisory resource dedicated to helping individuals navigate the annuity marketplace with expert, transparent guidance. With decades of industry experience, AnnuityPath provides impartial recommendations drawn from top-rated carriers, prioritizing education and clarity in every client interaction. Their mission is to help real people simplify complex retirement decisions, finding annuity solutions that align with their long-term saving and income goals.